Here are the three most often used white paper formats.
Choose the one you believe is best suited for presenting your solutions to your customers.
The two-column format is great for supplementing the main content with illustrations quotations and anecdotes. The letter format is the standard general-purpose white paper layout. Photos and graphic elements (charts, graphs and tables) are inserted inline with the main content.
The magazine format is ideal for literature that will be printed on paper but not recommended for papers that will be viewed on a computer screen. The necessary scrolling up and down makes the papers rather tiring to read.
Below are brief, illustrated descriptions of the popular formats.
Popular White Paper Formats |
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| Whichever you choose is a matter of preference. The two-column formatis useful where you would add photos, graphics and quotes from authoritative sources. | ||
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| Standard Format where all components (main text, illustrations, tables, quotes) are located inline. Also known as a letter format. |
Two-Column Format where the main body text is in the larger right column and the narrow left column is used for items like table of contents, pull quotes anecdotes, photos and illustrations. |
Magazine Format, where the text is split into two columns of text of equal width, as is typical in printed magazines. |
| Recommended only if the white paper will be printed and distributed on paper. | ||
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